Structure your thinking
Deliver your goals
Do you want to?
Understand your most effective messages and communication channels
Get organised and have a plan in place
Proactively address a changing situation or challenge
Save time and make the best use of your resources
Reach more people and have an impact
“Helen was brilliant to work with, she got what we needed straight away and worked with partners to deliver our comms plan in a calm and considered way.”
- Julie Morrow, Communications & Engagement Manager (South East), Woodland Trust
COMMUNICATIONS
Strategy
My service will create and embed a communications strategy for your organisation or a specific project.
Includes
2 X 1.5 hour strategy sessions
Realistic, clear goal setting
Insight into your target audience
Effective messaging and how to make the most of your communications channels
Action plan
Accountability time frame
Measurable metrics to track success
Relevant contacts, tips and tools
Pricing starts from £949 - pricing plans are available
How it works
We’ll start with a free chat to understand your goals, where you are now and to discuss how we’ll work together. After you sign up, I’ll then send you a detailed questionnaire to help me understand more about you and your organisation and inform the structure of our strategy sessions.
In the first strategy session, we’ll review your goals to create realistic and measurable objectives that focus on the outcomes you want to achieve. We'll identify your target audience. We'll break this down into priority group and discuss what motivates them, potential barriers to communications, and who influences them. This will help me develop a detailed audience profile.
With this complete picture, I'll then create your strategy, which will set out the most effective approach to speak to your audience and the messages and channels to influence them. The strategy will include a clear and realistic action plan. This will outline the best tactics to use for digital and social media, PR and media, marketing, engaging influencers and partners, and your internal communications. I'll recommend how to get the most out of your resources and establish priorities and timeframes for delivery. The strategy will also set out easy-to-measure metrics to track your results and benchmark against peers.
In the second strategy session, we’ll review the proposed strategic approach and discuss the best way to progress with its recommendations. This is a practical session to ensure the final strategy is tailored to you and your way of working. I'll share personalised tips and information on useful tools or resources that you can use in the future too.
After the two sessions, you will have a clear and actionable strategy that you can put into place immediately to reach your goals. Not only will it be achievable, but it will also feel fun and exciting to put into place.
“We Care Campaign significantly benefited from Helen’s involvement in our campaign. This increased our reach and engagement during the period of the campaign. We doubled our followers on Instagram and increased our Twitter followers by a third in just over a month.”
- Katy Styles, Founder, We Care Campaign
How much is your investment
PAID IN FULL
Starting from £949
PAYMENT PLAN
Payment plan available
If you’re also looking instead to add some extra capacity and support to your team, I also offer this support too.
